Using Google My Business for Small Business Owners and Franchisees

There is no doubt that tapping into Google My Business is a smart move for small business owners. However, you’ll better be able to take advantage of this powerful tool if you understand the lay of the land, so to speak.

For example, it is essential to understand that Google is no longer interested in being the facilitator that drives traffic directly to your website. Instead, Google is thinking more about its own self-interest these days. To that end, Google is moving to update its search engine model to encourage people to use maps and so-called “ local pack “ products. The bottom line is that Google wants people to find what they need right there on Google — rather than send local people to your business location or web page.

Yes, it still pays to use Google My Business — just be aware that there are ways to optimize your use of this resource.

First, think of Google My Business as an extension of your website. That means that all the basic information, your name, address, phone number, business description, and more, should reflect the nature of your business as it operates right now. The reason for this is that Google will penalize companies whose name, address, and phone number (NAP) are different on their website versus the Google My Business page.

Next, pay close attention to your reviews. Any negative review will be highly exposed via the Google search process. It’s a good idea, then, to use your Google My Business page to respond to negative reviews. It’s also a fact that Google rewards companies who respond to reviews on Google My Business with higher SEO values.

A third factor to be aware of involves imagery. It is interesting to note that the photos you post on Google My Business are mixed with photos that your clients post. Make sure you curate all images and explain to viewers what they are seeing. In the case of a resort/hotel, for example, tag photos as “exterior” or “interior” or “bedroom” and so on. This makes it easier for browsers to understand what they are seeing on your site.

Don’t forget to take advantage of the Google My Business “Insights” tool. It will provide you with a host of information about just how customers are using your website, what they click on most, what interests them the most, and what sections you have included that are not pulling their own weight — and may need to be deleted or changed.

Originally published at https://tutoringcenter.com on August 12, 2021.